mascot marketing Japan

Kawaii Culture Design: Character Branding at Shizuoka University of Art & CultureBaru!!

Shizuoka University of Art & Culture (SUAC) sits midway between Tokyo and Kyoto in Hamamatsu—a city whose makers have built pianos, motorcycles, and now global character IP. Among the Faculty of Design’s six learning streams, the unofficially nick-named “Kawaii Culture & Character Branding” focus has become a talent magnet for students who dream of turning […]